Marketing Awards

Congratulations to our 2017 Marketing Award Winners!

To view the individual videos for our marketing award winners please click below:

North Shore Railroad
Springfield Terminal - Subsidiary of PanAm Railways
Wisconsin & Southern Railroad

The ASLRRA Marketing Awards Competition recognizes the Class II and III railroads that have designed and enacted the most innovative and successful marketing initiatives in the small railroad industry. Three awards are given at the Connections Convention each spring.

In particular, railroads that have developed any of the following should consider entering:

  • A proven marketing program or concept.
  • An innovative method for providing customer service that has resulted in an improved relationship with clientele.
  • New concepts, methods, or models for understanding their market and/or customers.
  • An Internet presence that promotes their operation.
  • An inventive promotion of e-commerce.
Railroads may submit more than one entry. It is possible that, in an effort to best serve its customers and address their different needs, a railroad would have found it necessary to develop separate marketing programs. This competition aims to demonstrate the ability of short line and regional railroads to serve and expand their customer bases. To this end, each of a railroad’s initiatives is eligible for entry and will be judged separately.

Evaluation Factors

Entries will be evaluated on the following factors:

Small Railroad Factor

Demonstrating the operation’s ability to:

  • Use the unique characteristics of a short line or regional railroad to develop new business while maintaining existing customers
  • Work successfully with economic development authorities and Class I railroads
  • Be a positive economic factor in the community
  • Establish strong relationships with the community and its shippers

Customer Service Factor

Including the railroad’s ability to:

  • Identify customer needs
  • Shape railroad services to meet those needs
  • React to market conditions with innovative and workable solutions

Success Factor

Evaluating how well the railroad has translated marketing concepts and proposals into solid results in order to gain and keep new and/or expanded business opportunities.

Requirements

To enter, submit a written description of your railroad’s marketing initiative no later than December 15, 2017. Your entry should contain sufficient detail to allow outside judges to understand and assess the essential elements of your program. Photos and video tapes are welcome, but are certainly not necessary. Should you choose to provide either of these supplementary items, you must email to Cara Boyle for further instructions on how to submit electronically.

All recipients will be asked to assist with the production of a short video about their winning project to be shown during the awards ceremony. To this end, all winning railroads will be required to submit b-roll video and still photographs to support the production of this video. Please consider submitting these types of materials with your entry to facilitate creation of the video, should your entry be selected as one of the winners. We also ask that key representatives from winning railroads make themselves available prior to and during the Convention for taped interviews, which will also be incorporated in the videos.

Please contact Cara Boyle (cboyle@aslrra.org, 202-585-3447) with any questions.

Past Winners

2017

  • North Shore Railroad
  • Springfield Terminal - A Subsidiary of PanAm Railways 
  • Wisconsin & Southern Railroad

2016

  • Buffalo & Pittsburgh Railroad / Nittany & Bald Eagle Railroad
  • Indiana Rail Road 
  • Reading & Northern Railroad

2015

  • Arkansas & Missouri Railroad
  • Greenville & Western Railway Company, LLC
  • Heart of Georgia Railroad Inc.

2014

  • Green Mountain Railroad Corporation
  • Montana Rail Link, Inc.
  • Reading & Northern Railroad

2013

  • Alaska Railroad Corporation
  • Gardendale Railroad, Inc.
  • New York & Atlantic Railway
  • Texas – New Mexico Railroad/West Texas & Lubbock Railway

2012

  • Arkansas Midland Railroad
  • Finger Lakes Railway
  • R.J. Corman Railroad Company/Pennsylvania Line

2011

  • Finger Lakes Railway
  • Providence and Worcester Railroad Company
  • R.J. Corman Railroad Company/Central Kentucky Line

2010

  • Greenville & Western Railway Company, LLC
  • Lycoming Valley Railroad Company
  • Reading & Northern Railroad

2009

  • The Bay Line Railroad, L.L.C.
  • R.J. Corman Railroad Company/Memphis Line
  • St. Lawrence & Atlantic Railroad

2008

  • Montana Rail Link, Inc.
  • Pioneer Valley Railroad Co., Inc.
  • R.J. Corman Railroad Company/Central Kentucky Lines

2007

  • Arkansas Midland Railroad
  • Buckingham Branch Railroad Company
  • New England Central Railroad

2006

  • Arkansas & Missouri Railroad Company/Missouri & Northern Arkansas Railroad Company
  • Arkansas Midland Railroad Company
  • St. Lawrence & Atlantic Railroad

2005

  • California Northern Railroad
  • Red River Valley & Western Railroad
  • R.J. Corman Railroad Company/Central Kentucky Lines and Memphis Line

2004

  • Providence & Worchester Railroad
  • North Shore Railroad Company
  • San Joaquin Valley Railroad Company

2003

  • Nittany & Bald Eagle Railroad Company
  • Toledo Peoria & Western Railway
  • Wisconsin & Southern Railroad Company

2002

  • New York & Atlantic Railway
  • Dallas, Garland & Northeastern Railroad
  • Indiana Southern Railroad, Inc.

2001

  • Philadelphia, Bethlehem & New England Railroad Company
  • Heart of Georgia Railroad
  • Toledo, Peoria and Western Railway

2000

  • Central Oregon & Pacific Railroad
  • St. Lawrence & Atlantic Railroad Co.
  • Providence and Worcester Railroad
  • Indiana & Ohio Railway

1999

  • Arkansas Midland Railroad
  • Georgia Central Railway, L.P.
  • St. Lawrence & Atlantic Railroad Co.

1998

  • Cedar Rapids & Iowa City Railway
  • Central Michigan Railway Co./Huron & Eastern Railway Co.
  • Puget Sound & Pacific Railroad

1997

  • Central Oregon & Pacific Railroad
  • Iowa Interstate Railroad, Ltd.
  • St. Lawrence & Atlantic Railroad Co.

1996

  • Crab Orchard & Egyptian Railroad
  • Indiana & Ohio Central Railroad
  • Lancaster & Chester Railway Co.