One of our goals for Railroad Day on Capitol Hill is to raise awareness of our great industry and spread the word about the public benefits of freight rail. In addition to meeting with congressional offices and educating Members and staff, we need to get the social conversation going to reach an even wider audience.
Twitter is a platform for creating change. In a poll by the Congressional Management Foundation, 70% of congressional offices said that social media makes them more accountable to constituents. 71% of congressional offices said multiple messages by different constituents affiliated with a specific group or cause would have “some” or “a lot” of influence on an undecided lawmaker. A tweet from a constituent can have the same impact as an email, letter, fax or phone call.
Did you know that last year as part of our social Rail Day efforts, Senators Heidi Heitkamp (ND) and Deb Fischer (NE) tweeted about our visits? Representatives Steve Womack (AR), Glenn Thompson (PA), Mitch McConnell (KY), and Tom Reed (NY) retweeted our messaging
Eleven other Representatives “favorited” our Tweets.
Because of our Twitter campaign, in total, #RailDay2017 was used 679 times, with a potential impact (impressions) of nearly 2.1 million.
How to Create a Twitter Account
Railroad Day 2018 App - Eventsential
This year, we will be using a new cell phone app “Eventsential”. In addition to your Railroad Day schedule, suggested Tweets will be made available in the App. Please see the downloadable handout on the side bar of this page,”Getting Started with Eventsential” with directions on how to download and use the App in advance of Railroad Day.
What to Tweet on Railroad Day
At the Railroad Day briefing, and on training calls on March 1 and 5, you will receive more information on the messaging we will be sharing with Congress.
And don’t hesitate to ask congressional offices to tweet out the picture they take of the Railroad Day group and to post their own #RailDay2018 message about the importance of railroads to their state and district.
Make sure you link with @ASLRRA @AAR_Freightrail @GoRail in your message.
If you have questions, contact Amy Krouse at ASLRRA email@example.com.
RailDay 2018 Social Media Guide
Click the image to download
Getting Started with Converge Advocacy - Click HERE to download the Converge Advocacy App Instructions
and HERE to download the Social Media Cheat Sheet
Railroad Day on
Capitol Hill is