Social Media Toolkit
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2026 Social Media Cheat Sheet
As #RailDay2026 kicks off, your posts help show policymakers that freight rail isn’t abstract infrastructure — it’s jobs, supply chains, and economic leverage in their districts. Keep posts short, tag members of Congress and anchor your message to this year’s policy priorities.
Repost and Share
The easiest way to support is by following and sharing content from ASLRRA and our partner organizations on LinkedIn, Facebook and X. We will be posting real-time photos and policy updates you can easily like, comment on and share. Online engagement helps the message reach more people!
Use the links below to find each organization's social media profiles.
General Tips and Tricks for Attendees
The easiest way to support is by following and sharing content from ASLRRA and our partner organizations on LinkedIn, Facebook and X. We will be posting real-time photos and policy updates you can easily like, comment on and reshare. Online engagement helps the message reach more people!
Be Professional
You’re representing the freight rail industry. Keep posts factual, policy-focused and
solution-oriented. Avoid partisan or personal commentary.
Ask Before Taking Photos
Always ask permission before taking pictures during meetings, especially in
congressional offices. Respect restrictions and avoid photographing sensitive
materials.
Keep It Clear and Accurate
Stick to one main message per post and double-check policy details before publishing.
Social Media Post Templates
Are you a Railroad Day on Capitol Hill attendee who's not sure what to post? Were you unable to attend in-person but still want to engage and elevate the Railroad Day on Capitol Hill message? Use the graphics and post text examples below to customize and share a #RailDay2026 message.
Share the #RailDay2026 Story
- Freight rail delivers the goods Americans rely on every day. On #RailDay2026, we’re on Capitol Hill engaging policymakers on priorities that strengthen safety, infrastructure, and supply chains.
- What moves the economy moves by rail. On #RailDay2026, we’re engaging leaders on how to keep the freight network strong, efficient, and future-ready.
- Proud to stand with freight rail leaders advocating for infrastructure that delivers for the entire country. #RailDay2026
Localize Your Own Message
Snap a picture, pick a message, fill in your state/city, and tag your member of Congress (MOC). Find your MOC's X handle at the link here. Tagging officials helps them see your post and makes them aware of the freight rail conversation taking place online.
- Short lines maintain the first and last miles of freight delivery. Modernizing the 45G tax credit helps small railroads increase infrastructure investments, making them even safer and more efficient for customers in [State] and beyond. [@MOC] #RailDay2026
- Programs like CRISI, RCE & Section 130 fund rail safety upgrades in [State]. Consistent funding means safer crossings + stronger infrastructure. [@MOC] #RailSafety #RailDay2026
- Heavier trucks mean more road damage and higher taxpayer costs. Protect infrastructure — oppose truck size & weight increases. [@MOC] #RailDay2026
- Rail projects shouldn’t be delayed by red tape for years. Smarter permitting = faster safety upgrades and infrastructure improvements in [State]. [@MOC]
Meeting Thank You Message
If you did attend Railroad Day on Capitol Hill, a thank you post on social media is a great idea. Even if you did not attend, you can like, comment on or share thank you messages. It helps more people, especially MOCs, see the content!
- Thank you [@MOC] for meeting with us to discuss short line investment and rail grant funding at #RailDay2026. [State] depends on freight rail.
- Grateful for the conversation with [@MOC] on permitting reform and infrastructure policy impacting [State] supply chains. #RailChampions #RailDay2026
- Appreciated the time from [@MOC] talking rail grants, safety tech, and freight policy priorities. Local rail = national impact. #RailDay2026
Don't Forget to Use Hashtags!
Hashtags are key when it comes to allowing communications staff (and others!) to easily find all the Railroad Day on Capitol Hill posts people have shared. Because liking and commenting helps boost their visibility and amplify the freight rail message, staff members will be looking to engage with as many posts as possible. Please be sure to include #RailDay2026, #RailChampions and/or #FreightRail.
Right-click the images below to save them to your computer. When on a phone or tablet, hold your finger down on the image to save it or share it immediately to social media.
Modernize the 45G Tax Credit
Oppose Bigger Trucks
Freight Rail Drives Economic Growth
Freight Railroads Invest in Private Infrastructure
Freight Rail is the Safest, Most Fuel Efficient Way to Move Goods
Streamline Approval Process to Facilitate Technology Development
Railroad Day on Capitol Hill Participation Graphics
ASLRRA is eager to help you spread the word about your plans to join your freight rail colleagues at Railroad Day on Capitol Hill! Use the images and customizable post language below to highlight your participation.
Right-click the images below to save them to your computer or hold your finger down on the image to save it to your phone or tablet.
Sample Social Media Post Language
Promote your presence at Railroad Day on Capitol Hill by using the post templates below. Be sure to customize your post to reflect your and/or your organization’s event-specific information.
Attendees
- I'll be attending #RAILDAY2026 in Washington, D.C.! Hope to see you there in March. https://www.aslrra.org/railroad-day
- I'm looking forward to speaking out on behalf of the freight rail industry, meeting with representatives in Washington, D.C. at #RAILDAY2026 on March 4. You should join us!
- #RAILDAY2026 promises to be a great event, when freight railroaders gather to speak with elected officials on important industry issues. I'll be there on March 4 in Washington, D.C. Will you? https://www.aslrra.org/railroad-day
Sponsors
- We are proud sponsors of #RAILDAY2026! We hope you’ll join us on March 4 in Washington, D.C. to raise our collective voice on behalf of the freight rail industry. https://www.aslrra.org/railroad-day
- #RAILDAY2026 is coming up in March! We are proud to be a sponsor of the event and we hope to see you in Washington, D.C. to speak out on behalf of everyone in our industry! https://www.aslrra.org/railroad-day
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